The use of cell phones as “pocket computers” is already a reality. As an essential personal device, the cell phone is the ideal relationship channel with the client. Several surveys and studies indicate an exponential growth in investment in wireless communications because of its ability to target marketing messaging at distinct market segments, improved integration with other media and the objective measurement of results.

With built-in cameras now a common feature on cell phones, the opportunities to access marketing messages and campaigns is growing rapidly – particularly those that link the device and printed material.

Benefits:

• Gives support to new models of distribution and relationship;
• Improves the audience’s experience with printed media, through the connection with dynamic content delivered via a cell phone device;  
• Gives more freedom for consumers to choose when, where and how to access content